Some people may be thinking "CBD.. why CBD? Are you not a coffee company?"

One thing I have always wanted for Inferno Coffee was for our company to represent everything righteous in this world. I wanted Inferno to represent the individuals who were self conscious on what they were putting into their bodies. People who were taking the extra steps in order to make the right choices in regards to their health. In today's world it seems to be harder and harder to make health conscious choices with the uphill battle we face in our current society. People are being prescribed opioids for pain. The local grocery store sells us food with chemicals in them that most of us can't even pronounce. What is really in our tap water? Why are cancer rates through the roof? It is getting more challenging to stay on top of our health choices based on the easier (often negative) alternatives being provided to us in our society. These questions and thoughts brought me to an idea that sparked a passion in me to bring these topics to the forefront for discussion. I was determined to find alternative answers moving forward that would better enable us to live the happy and healthy lives the way that we all deserve to.

I would like to introduce "Ignite" by Inferno. Ignite your passions and take back your health. It's time to spark the conversation about CBD (Cannabidiols).

Did you know Firefighters are 3 times more likely to get cancer than the average citizen? This was something I wasn't aware of myself until I became a firefighter. During training and working full time as a Firefighter, you receive continuous training and education that you can use to help decrease your chances of getting certain cancers. This includes decontamination after a fire, cleaning your gear regularly and making sure you shower and clean every inch of your body after being exposed to any toxins. Even with this training and knowledge, the higher rates of cancer have continued. This led me to search for something more, something that might be able to give us an even better upper hand when combating the negative effects of the day to day duties of a Firefighter.

I first learned about CBD 2 years ago. I couldn't believe some of the claims that were coming out about the benefits of using CBD. The more I heard, the more I felt that CBDs and firefighting will one day be very connected to each other. You have the anti inflammatory properties that help against the active daily activities of a Firefighter, plus the claims that it can help the human body combat certain cancers. The National Cancer Institute reviews several studies that show cannabidiol may have a protective effect against cancer. The reviews included research investigating the benefits of CBD treatment for a variety of cancers like breast, colorectal, and lung cancers. This alone brought me on the exciting journey of learning about CBD and eventually becoming a CBD advocate myself.

According to a 2013 review published in the British Journal of Clinical Pharmacology, CBD soothes nausea and vomiting, acts as an anti-oxidant to reduce free radicals that cause neurodegenerative disorders, and works as an anti-inflammatory to reduce swelling. CBD also stimulates appetite and relieves pain. CBD also combats psychological issues, including working as an anti psychotic to combat psychosis. Additionally, CBD works to reduce chronic anxiety and depression disorders. These benefits of CBD are also helpful for patients struggling with temporary anxiety and depression resulting from a more serious medical condition or PTSD.

Through my own experience using CBDs I have seen first hand the benefits. CBD has helped me deal with my anxiety. Through certain traumatic incidents that happened in my early adulthood, I developed a certain state of mind that made it difficult for me to relax in public gatherings. Using CBD has not only helped me deal with my anxieties but it has also helped me learn how to reflect and appreciate the moments at hand.    

In conclusion, Canada is finally moving in the right direction with more research bringing some truly unbelievable information into mainstream society. Inferno Coffee, through "Ignite" will be a leading force in this movement of educating individuals about the benefits of CBD's. This is an exciting journey that we ask you to also join us on.

Ignite your body, mind & soul.


Stephen Hughes